Meet Jefa: Beatriz Rivera - Beaboss Coaching

Meet Jefa: Beatriz Rivera - Beaboss Coaching

Beatriz Rivera is a former social worker from South Central LA. As a daughter of immigrant Salvadoran parents, Bea did well in school, received her bachelor’s in child development and psychology and went on to get her master’s degree in social work from Columbia University. As a social worker, Bea worked for a major hospital network in NY for 5 years helping older adults manage their chronic illnesses to live healthier lives. 

When the pandemic hit, Bea helped her father keep his shoe repair business open which planted a seed in her to help other business owners in need. This was the genesis of her entrepreneurship journey as she set out to learn about business via books, podcasts, courses and investing in business coaching herself. 

When she moved back to LA after the pandemic, Bea quit her job a year later after running her dad’s shoe repair business and learning from her dad’s own entrepreneurial journey. They opened a second location in West Covina and now spends a couple days out of the week managing her dad’s 2 shoe repairs. 

Bea is now the proud owner of Beabosscoaching, a 1:1, 6 month coaching program focused on coaching, skill building, strategy and feedback. She takes her clients through a transformation meant to grow their confidence, build their business and skills at the same time and to walk along their entrepreneurship journey like a boss.

Links:
https://www.beabosscoaching.com/ 

IG: https://www.instagram.com/beabosscoaching/ 

TT: https://www.tiktok.com/@beabosscoaching 

LinkedIn: https://www.linkedin.com/in/beatriz-rivera-msw-89b752b5/ 

Podcast: https://www.beabosscoaching.com/podcast/ 

Newsletter: https://beabosscoaching.ck.page/38a16159e2

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Bea's story is a testament to resilience and community strength, as she shares her Salvadorian heritage, academic achievements, and the pivotal moment during the pandemic that reignited her entrepreneurial spirit. We'll explore how she helped her father's shoe repair business not only survive but expand, and how this experience fueled the creation of her coaching program designed to uplift women of color, BIPOC, and queer entrepreneurs through strategic skill-building and authentic feedback.

Discover how witnessing the success of fellow jefas can be a profound source of motivation and how balancing personal lives with business requires a holistic approach to self-care and confidence. You'll hear about the transformational impact of Bea's coaching programs on her clients, as well as the importance of setting boundaries to maintain the quality of service. Through personal anecdotes and client stories, Bea outlines how aligning unique life circumstances with entrepreneurial goals can create personalized strategies for success.

Finally, celebrate the community-building aspect of entrepreneurship, with practical advice on forging intentional relationships and overcoming the isolation often felt by solo entrepreneurs. Learn about the unique structure of Cafecito con Jefas

Transcript

Jefa Entrepreneurship Journey

Kita Zuleta 0:00

Hi, Jefa, welcome to the Cafecito con Jefa podcast. I'm your host, gita Zuleta. As a brand strategist and photographer, born and raised in the city of Los Angeles, my passion is to help Jefa, like yourself, understand the concept of personal branding and equip you with the tools and strategies to show up online. Lots of life has shaped me into the woman I am today, with roots tracing back to immigrant Salvadoran and Mexican parents, an inevitable love for Cafecito, a neurodivergent brain, an obsession for plantitas, the intentional consumption of audiobooks and the joy of sharing life with my best friend, turned husband, of almost 10 years. I'm so excited to have you here. Join me on this storytelling adventure as we deep dive into conversations that bridge the gap between real, unfiltered moments of life and the journey of entrepreneurship. Beyond a podcast, this is a community, a space where Jefa come together to share their stories, learn from one another and create a connection full of support, without competition. Every episode is a window into the stories that have molded us, the lessons that have shaped us, and, while our paths may vary, the emotions and experiences that unite us remain undeniably relatable. We're all the same, same but different. So grab your mug, pour yourself a cup of Cafecito and immerse yourself in the conversations that will ignite your passion, spark your creativity, elevate your thinking and fuel your determination. I see you, Jefa, keep going. Welcome to the Cafecito con Jefa podcast. Hi, Jefa, welcome back to the Cafecito con Jefa podcast. I'm your host, Kita Zuleta. Today. I am so excited to be sitting here with fellow Jefa Bea, and I would love to formally introduce y'all to her.

Kita Zuleta 2:32

Bea Rivera is a former social worker from South Central LA. As a daughter of Salvadorian parents, Bea did well in school, received her bachelor's in child development and psychology and went to get her master's degree in social work from Bea University. As a social worker, Bea worked for a major hospital network in New York for five years, helping older adults manage their chronic illnesses to live healthier lives. When the pandemic hit, Bea helped her father keep his shoe repair business open, which planted a seed in her to help other business owners in need. This was the genesis of her entrepreneurship journey, as she set out to learn about business via books, podcasts, courses and investing in business coaching herself. When she moved back to LA after the pandemic, Bea quit her job a year later.

Kita Zuleta 3:31

After running her dad's shoe repair business and learning from her dad's own entrepreneurial journey. They now opened a second location in West Carina and now spends a couple of days out of the week managing her dad's two shoe repair shops. Bea is now the proud owner of Bea Boss Coaching, a one-on-one six-month coaching program focused on coaching, skill building, strategy and feedback. She takes her clients through a transformation meant to grow their confidence, build their business and skills at the same time and to walk along their entrepreneurship journey like a boss. Bea wow, that was an incredible intro because you are an incredible human being. I am so excited to have you here on the show with me. Thank you so much for being here.

Beatriz Rivera 4:17

Oh, thank you, Gita, I'm so excited to be here with you. You have no idea how wonderful it is to be part of your community, and I've told you this before. But you are like my mentor, you know. So I I really just see you as that not just my friend, but also someone that I, I look up to. So thank you so much for having me.

Kita Zuleta 4:45

Well, I am honored and I'm sure we'll touch a little bit on the journey that has been our friendship relationship. As mentor, mentee and as someone in community alongside me, I'm just so genuinely excited for your fellow Jefa to get to know a bit more about you. In the same way, I have fallen in love with you and now, oh man, how long has it been since you joined Cafecito.

Beatriz Rivera 5:14

I want to say a year yeah, it's summer-ish last year, I think summer 2003-ish. Yes, yeah it was, I think maybe I came into Cafecito for the first time around, maybe June, July of last year, 2023. So it's been at least nine months.

Kita Zuleta 5:39

Yeah, Nine months oh man, what a ride it's been so far, how crazy. I'm honored to have been able to walk alongside you in community and now, having been able to work together for a season, I would love for again your fellow HIFAs to get to know you. So please, please, introduce yourself. Let us know who you are, what you do, who you serve and where you're located.

Beatriz Rivera 6:01

Yes, for sure. Well, thank you so much for that intro. My name is Beatriz, or Bea I go by Bea. That is how I created Bea Boss Coaching and that is my entrepreneur and business coaching business that I created for women of color and BIPOC and queer entrepreneurs who start, who want to start their own business, and it's one-on-one and I provide coaching around skill building, and when it comes to coaching, it's a skill I brought from my training and from my experience as a social worker. So I do a lot of question asking and leading into their answers. But within the context of entrepreneurship, we're always learning, trying to figure things out, trying to figure out the marketing, the sales, all of that, and so all of that I encompass into what I call skill building, and then I encourage my clients to take action and, in that action, provide them feedback with what happened.

Kita Zuleta 7:29

And so that's what I do. I love that and I think too, in your intro we were talking, I shared about really what started it right, but I want to hear from you because obviously that's just a quick snippet that I read from you, so I want you to please share with us. You know we heard a bit about the beginnings of it, but what motivated you to start Be A Boss Coaching and tell us the story of how you got here?

Beatriz Rivera 7:57

Yeah for sure. So I, like pretty much the entire world, during the pandemic, I was in this moment of really trying to pay down my debt. So I'm going to go back to like sort of where my brain was at during that time, which was, you know, we were staying home, and so I was very fortunate to be working in a healthcare system and keep my job during that time Because we were at home and saving money. It actually really motivated me to start paying down my loans. So, like you mentioned, I went to Bea University and that school is not cheap All right, like it is not it's really expensive.

Beatriz Rivera 8:52

On top of that, I'm from LA, so moving to New York it was something that I knew was going to put me into debt, but I believed that this was an investment in myself, into my education, and so when I was out of school and working as a healthcare social worker because the loans were paused right, the interest was paused it really motivated me to start paying that down during that time. So I was like on this financial literacy journey for myself, learning so much about budgeting and saving and investing the whole gamut, and on top of that I was also I'm very close with my dad. So me and my dad are super close and when I heard from him the struggles that he was experiencing as a business owner during the pandemic that just hit for me, I was like oh my.

Beatriz Rivera 10:04

God, you know like this is really. It just was very anxiety inducing. I was really worried and in that moment, I think, because I was really I was helping my dad, I actually started to send him money to keep the shoe repair business open. And in the same, because I was trying to pay off my own loans and trying to just figure that out for myself too, it it was like two ideas popping up for me and then marrying. So it was like this idea of like okay, I want to help my dad and I also want to help other business owners. How can I do that? And I'm also on this financial literacy journey, trying to pay off my debt, how can I earn more money? And so there's these two questions popped up for me and these two ideas popped up for me, and then I married them essentially into this idea of starting my own business, helping other business owners.

Beatriz Rivera 11:11

And hopefully and it was very, a little bit like I feel, looking back, I'm like it was so naive of me to think that starting a business would help me increase my income, because it totally did not. It still has it like it actually. Like, obviously, with starting a business, you invest in it first, right, and then you, and then you start to figure out how that that turns into a return right. But I was so naive in this, in this thought that I'm gonna start a, a business, I'm going to create a new source of income and it's going to be great, and that was not the case. But the beauty of that is that it brought me to where I am now. I mean, in the journey of starting this business, I went through a lot of questions about myself, how I want to help people, and it really forced me to look within. Right, just to think about am I capable of doing this? Just to think about am I capable of doing this? Can I really do this in a way that feels aligned to my values as well? Because when you think about business and entrepreneurship, there's a bit of a negative connotation, I feel like, when it comes to capitalism and trying to be part of that system, and so I was like dealing with all of these questions around that and how can I make sure that I align my business to the values that I hold? And so that's how it brought me here.

Beatriz Rivera 13:00

I think there was a lot of struggle in the beginning around figuring out what kind of business owner I want to be, what kind of entrepreneur I want to be, and I think that is what led me to think about entrepreneurship not from like the lens that we are, like I was normally thought entrepreneurship was, which is like what we see on TV or like even podcasts and books, right, mostly written by like white men, and so which is, you know, not that the information is not valuable, but it's just trying to fit into that mold of entrepreneurship that feels so different from who I am as a person. And so in that journey it just created a lot of questions for me, a lot of doubts, but then also rethinking what that looks like. I had a lot of therapy through this process and I realized that really it's about how can we redefine entrepreneurship so that it fits into who we want to be like, who we are as people, as like people of color, women, you know, queer, however we see ourselves and collectively find that community to redefine that together for ourselves. And so that's that's the journey that I've been on and that's why I primarily work with women of color and BIPOC and queer entrepreneurs, because it's so hard to try and fit into a view of entrepreneurship that feels so different from who you are, and then how do you find yourself in in this journey?

Beatriz Rivera 15:10

Um, to then feel confident enough to continue doing your business the way that you want to do it and, primarily, serving a community of people with your own values. And so I want people to feel confident and know that entrepreneurship is not like one size fits all. It's like it's fluid, it changes, it transforms, and we can can define that for ourselves. So that is how I came to the mission of Be A Boss Coaching and how I want to help the clients that are building their businesses around who they are and in community as well.

Kita Zuleta 16:00

Oh man, there is so much there that you shared with us and so many different rabbit holes to take, but at the end, you were sharing how. That is how you got to the mission of Be A Boss Coaching, and so, if we haven't already been able to translate your heart, what I wanted to have you answer was tell us about the why behind your brand. You know what is the mission behind Be A Boss Coaching and that purpose.

Beatriz Rivera 16:32

Yeah, I mean that is the mission. I believe it's really to collectively do that, together to redefine entrepreneurship for ourselves and as a community, so that we feel confident and comfortable in that journey. Because it will, you know, when you begin to learn about how to sell your products and services and like all these different tactics, sometimes they they feel is that the not like. How do I explain it? It it feels like contrary to what you might have been taught, or like what you might like how you have lived your life, or like what you've been told in your household or growing up. But I feel like there's always a way to see the work becomes seeing your value in this and all of it and then feeling confident enough to say, like I know what I can bring to the table and even if if I'm still figuring out like the best way to like navigate this space with and balance it with, like being who I am but also serving my community and also running a business, like all of that is a lot to think about and to work through. So the why is really around.

Beatriz Rivera 18:19

I don't like the word empower just because, like it feels like it falls on ourselves to do that work, but it's really like community type of work. It's like it's it's something that we have to come to to, to terms with ourselves, but then find the other people that like are doing that work also and like really coming to doing things brave and courageously, but knowing that if you feel uncertain about something, that you have other people that are doing the same thing, that are taking the same brave action, the same courageous action, and can hold you in that space. And that is why I love helping people feel confident in themselves in that work, because it's not just like internal work, it's like internal and a community of people that we that you find, who are going through the same challenges as you are.

Kita Zuleta 19:32

Yeah, oh man, I love that so much and, as we mentioned, we are in community together, so a big thing that we are in alignment with is this, as you know, I like to say the pursuit of holistic entrepreneurship. Right, because it's just there is no as an entrepreneur, as a Jefa, there is no separating your real life from your work, right? I mean, even when we clocked in somewhere, it was just that physical, we walked away, but we didn't walk away from the title. That was that. And sometimes, depending on the job or the role we played, we didn't necessarily leave work at the office or when we shut our computers. So really, as Jefa, you know, we need to think through and we get to really, like you said, we get to define what our days look like, where our time goes, where our attention goes, where our energy is going to be 10 hours today and, although it's been in one hour, two hour, spurts throughout the day and it may not all be at my desk and some of it might be at the couch and some might be at the kitchen table and some might be on the phone, like we're still working and we have to. We get to, but really it's more of a gentle reminder for us to give ourselves that credit Like, yes, you are still working firstly, but then to taking care of ourselves in order to be able to do all the things right, because I love that your focus has become that and you've been seeing that so much from your clients that it's necessary for us to own our voice and to build up our confidence, because you've seen me in the room even deal with those things. We both have struggled with it. Most of your fellow hubbards, I'm sure we've all gone through a version of that doubt, that imposter syndrome, our heart in our throats and getting choked up and hearing it shake. And I love that.

Kita Zuleta 21:42

When you're working with your clients, you're focusing on yes, there is work to do right, and especially as coaches or strategists or mentees, whatever. However, especially as Jefa who guide is the word that I like to say guide other Jefa, and being able to say I can teach you what I know, but true to form, what we know is still not and the strategies that we present is still going to be up to the Jefa that we share that with to take action towards it right and be able to say that is a great strategy, but that is not in alignment with what's everything that I have going on Right? And an example I like to give my clients, especially when we're just getting started, is you know, a lot of times it's the therapy brain dump and heart dump, right, like I have all of these goals and I have, I have all of these dreams that I want to do and I see it in my head, but how and where and where do we start and what are the first steps? And a lot of times we see that and in our excitement and in the things that we know, because it's in us, we're starting to say it, we're starting to dream it, we're feeling this pull because their skill sets that we have, their passions that we have been suppressing, there are superpowers that we didn't even realize were superpowers and hadn't owned them quite yet.

Kita Zuleta 23:16

And having that focus of pulling the confidence out of your clients is really what's so important. Because the truth is is that we can be quote, unquote the best at something right and we can do things amazingly, but if we don't show up and talk about it, or if we don't present it, or if we finally get the nerve up to say, hi, this is what I'm doing, but then, in a consultation, a fellow HIPAA that's looking for your guidance isn't necessarily wanting a mentor to be like, oh, I'm crashing and burning, I don't know what I'm doing. There's still a version of a guide, there's information. There's a gap of knowledge that we want to close for our clients and make it easier for them, right, and so I would love to hear a bit more about how you do that with your clients, right? Like? What does that look like working with you? You know, so you have these one-on-one six months program. I would love for you to talk about this new program that you've been working on, but I want to hear, like what is it?

Kita Zuleta 24:26

like you know, I will put myself in these Jefa shoes. You know, as a Jefa myself, I mean, come on, I just take advantage here and give one of my issues up, but let's, I'd love to hear what it is that the process is for your clients.

Beatriz Rivera 24:41

Yeah, for sure, and I just want to say, like, how we decide to move forward in whatever moves we're making, sometimes we get that inspiration even just from seeing other Jefa that we relate to do them Right. I think that's why, even within the work that I do with my clients, it's really about understanding what their lives look around them and then connecting whatever their life looks like, their circumstance, what they've done up to that point, even if they had a job before, or whatever roles they had before or currently have, connecting all of that to the current journey that they're on, because it really brings. When we go into books and podcasts, those are other people's experiences that we can learn from which, if it feels relatable and and have learned and have seen, and then translate that into what. How does that fit into the current journey and what I'm trying to do is how I try to bring that out with my clients. I'm thinking about one of the clients that I'm working right now who's a fitness coach, and a lot of the things that we talk about I connected back to the fact that the work that she's doing with her own clients as a fitness coach relates to what the work that she's doing right as a new entrepreneur and as a new coach relates to what the work that she's doing right as a new entrepreneur and as a new business owner who is starting a whole other business. That's not that has. That has nothing to do with fitness, but a lot of the same goals that we want for our clients and how we help them achieve that through the values that we have is how we is, how we can make those connections for ourselves around that when we face challenges for new things that we're doing, and it just makes it easier for us to connect the dots a little bit when we're feeling unclear, and so that's why I'm always now I didn't do this before, but now I feeling like, oh, this person is feeling exactly the same way. How did they do? It might not work, but it is a path that someone else is leading that you can follow to a degree right, and it continues.

Beatriz Rivera 28:16

I think, when we're feeling within this journey of entrepreneurship, when we're trying new things, you know, like you said, you have a vision and you just don't know how to get to that other. To that point it just feels blurry. It feels easier when you know that someone else has done it and probably felt the same way as you. But start it with something simple, a simple step towards that goal, towards that end goal, and then it's about well, what does that look like? Within my context, the, the live event like that for me is incredible. I was like that is incredible that you were able to like envision something so powerful right and, even with never have done it before, you were able to get that done right.

Building Community and Entrepreneurial Resilience

Beatriz Rivera 29:20

And I think that those are examples where you know that, even if you don't know exactly how you're going to get to a specific goal, when you see someone else like figure it out on their own way, then you begin to start getting that inspiration, getting those sparks of creativity. And I always bring examples to my coaching around, like what are ways that you have seen this work be done? Like, where have you seen this work in your own life? And it's small ways that we can start to make connections and connecting dots around pursuing the specific moves and goals that we want for our business. And that's the way that I see it.

Beatriz Rivera 30:13

I think when you're alone and trying to figure it out on your own, how can you see that you can't? There's no examples for you to follow right. So you have to bring yourself into communities and even if you are doing things courageously and bravely, that that works again to a certain point. But I believe that it's really about making those connections and knowing what inspires you and what motivates you. And what motivates me is seeing other Jefa do the thing and go out there and doing things scared, and doing things messy, right, like we do things messy. And so even when that happens and it's not fully the best success that we thought it was gonna be like, even just seeing that someone does things messy, it's like, okay, I'm to go do things messy myself too.

Kita Zuleta 31:20

That's how you saw that whole event play out. Messy with us, no, but it was the best right. It was so amazing. The event itself was such a great success and even you know, looking back, I mean the fact that we got and I say we because you were a part of the party planning committee, it was not, of course, just myself the fact that y'all came alongside me to execute this vision was a gift in and of itself, but it wouldn't have happened by myself, even if I was fully at capacity. I mean, for those who have been around for your girl's journey, I was a rough season back then and it meant so much more, even more deeply, to have y'all join me to put this together, because I was not at capacity and, quite honestly, I probably wouldn't have asked for help if I was not as burnt out as I was in that season, because I have a tendency of not asking for help, and that is changing this year. We are asking for help. I already have the focus group members. Like I have my core. I know that I'm not alone because, thankfully, I have community, um, but things like that event that showed someone like yourself, oh, this is possible. Wait, what Like that wouldn't have happened to just me.

Kita Zuleta 32:42

You know what I'm saying. Like, yes't have happened to just me. Y no, salio solo de mi. You know what I'm saying. Like, yes, I had the vision and it was this thing that was, um, really big, because it was our very first in-person event for Cafecito con Jefa. Um, I am not new to events overall, being a photographer and having done weddings and all kinds of stuff, so the idea or concept didn't scare me in the sense of like, oh, we can throw a party. You know what I mean. Like that, somehow call that the like visionary, big dreamer in me. Like the you know forever side hustler. You know, like, as I mean said, hustling or being an entrepreneur.

Kita Zuleta 33:23

That's in my blood, my grandpa did all different kinds of businesses, trying to figure out how to make the family survive. Entrepreneurship wasn't a luxury. Where I come from, you know what I'm saying. It was a survival tactic. It's how can we make money faster, in all the different ways if possible, in order to put food on the table and keep these lights on and put clothes on our backs and things like that. Even my dad he had one official title and only one job. Since he came from El Salvador. He retired there. I'm very proud of him.

Kita Zuleta 34:00

For 40 years he was at the same company, but he had side hustles galore. When we were growing up and money was tight. He was doing whatever was possible in order to put food on the table, make sure we were all safe, make sure we were good. And so you know, I feel like this entrepreneur figuring it out. But Jean is kind of ingrained in a lot of us, right and I say it to my husband all the time like de la pobreza sale la creatividad, like out of poverty comes creativity, because we become resourceful. Right, and it's why figuring it out feels so like home for us, because we know how to figure things out you and we will make things happen.

Kita Zuleta 34:44

So, especially I feel like for people like you and I, who get to walk alongside and guide fellow Jefa and being able to say, oh no, you got this. Like we get to see that and be a mirror and just say no, no, no, no, yes, you have this skillset, you, this superpower, and your people want to work with you. Like, each one of us has our skillset right, and it's why we get to sit here and share how we support our clients, because it's still so very different. Right, we both help entrepreneurs, we both help Jefa, but it's still different the way that you approach it, the way that I approach it, and some people need to hear your voice and that's what I love about what it is that you do for your clients and the fact that you're also encouraging them for community. I hear you coming back to how you're telling your clients how important it is, and it's just.

Kita Zuleta 35:38

Of course, I'm a bit Bea, having started and hosting Cafecito con Jefa, but I started Cafecito con Jefa, like now I have this clear mission and I know what we're doing and the division, like it's so much bigger than I ever imagined and I'm so honored, humbled and grateful to have all of you alongside me, but in order to skip all the tears. It didn't start that way. Yeah, it did not start that way. It started with me being scared, me being lonely and me knowing like I had already sought out one-on-one capasitos with Jefa, and after a solid, let's say, 50, because your girl was putting in like I was knocking on doors on.

Kita Zuleta 36:28

Instagram back in the day, like I just wanted to connect with people Like you seem cool. Can we be friends? Like legit, I was like the weird girl on IG like hi, you don't know me, but I think your IG is dope. So can we be friends? Like that was me, like no y'all.

Kita Zuleta 36:45

It was a lot of legwork to start this thing, but once I talked to so many different Jefa with very, very different stories, you know like I wish I had those recorded because it would have been a podcast back then.

Kita Zuleta 36:58

You know what I'm saying Like just getting to know one another during that season and all I kept hearing was how we all felt so alone, especially after the pandemic, especially we were also isolated.

Kita Zuleta 37:13

And then, you know, we were cut off for different communities that we were in person with and, you know, maybe just got caught up in the bustle of whatever needed to happen as we survived that epic season of all of our lives, to put it nicely. But so many of us came back from that season that they're now calling the great pause with this. Essentially, we all had a version of a midlife crisis together, but we're all in different seasons of life, right, like it's, not like the typical whenever it was supposed to happen, right, according to whatever timeline is out there. But we all went through this hella, huge crisis, trauma, massive event, right, that was unheard of, obviously prior to this. And so we're now coming back and so many of us had the time, or versions of it, to decide and say, well, where am I, what am I doing? What am I going to do? How am I going to come back from the pandemic?

Kita Zuleta 38:21

Am I going to stay at my job, maybe we lost our jobs, maybe X cosa. So many things could have happened in this season where we were now just placed in this position, where we're starting a version of over Many of us and I feel like that's so many of the Jefa in the community, whether it's just starting the business over, starting a new version of it, like starting a business in general, adding, extending, whatever that looks like. So much of that is simply happening within the world, but especially and specifically in our community and as we have been going through this evolution and guiding and talking with federal HIFAS and just really diving deep and, of course, as coaches, as teachers, as educators, you know we're in the know, right, like our brains, like we're studying all the different strategies and things that are happening and keeping up with it. But it's recognizing how, like you said earlier, there's so many strategies available. There's so many strategies, there's so many tools, there's so many opinions, there's so many different ways to tackle a problem, so many frameworks of how to do this and how to do that, this and how to do that. In the end, it's about us knowing ourselves and being a bit self-aware.

Creating Clarity in Entrepreneurship Program

Kita Zuleta 39:49

As Jefa, self-awareness is really important and it's necessary to be able to lead. So if y'all are just getting started on your self-awareness healing journey, y'all welcome. Tread lightly, guard your hearts, keep them open to grow, because it's a hard journey to watch, to go through. And be gentle with yourself, because I feel like we're all learning more and more about ourselves as we start defining what it is that we're doing. No-transcript, like that's massive because that is not something that is taught out in the books. Massive because that is not something that is taught out in the book. So I mean, I'm going to plant that seed for you because, as you mentioned earlier, the voices we're so used to hearing are the ones that had access for the most part, and this is not to open other kinds of worms. Your girl is a lover, not a fighter. So opinions are there, but this isn't the platform for it.

Kita Zuleta 40:59

So now, the goal and the mission behind people like you and I and platforms and communities like La Fecita con Jefa is to close the knowledge gap for communities. For those who, in my community, identify as Jefa whether it's Jefa de tu vida, whether Jefa de tus estudios, whether you're just starting to dream with a Jefa I don't care if you're blue, green or purple. Jefa is just a small Spanish word for female boss right. For female entrepreneurs it's much easier to say than female small business entrepreneur right. So if someone identifies as such, then vente, you're here, welcome.

Kita Zuleta 41:38

You know what I'm saying, and so being able to redefine what entrepreneurship looks like for yourself, being able to guide other HIFAs and helping them redefine it, I think it's just incredibly beautiful and I am so excited. You know, of course, I'm such a huge fan of who you are and what you do and how you serve your clients. You give so much. I want to give you this moment to break down and talk about this new program that you've been working on.

Kita Zuleta 42:14

I have had the privilege to walk alongside you and hear and watch you test and work so incredibly hard on this program that I'm already telling you is not going to be the same price for the next round, y'all. So, ladies, listen up, because Bea is just so wise and so incredible and I'm just really excited about this program that she's offering y'all. So, if y'all are at all in a season where you are a sponge or looking for a guide, you're brand new in your entrepreneurial journey I want you to listen up and perk your ears up, because this I was learning from Bea last week at her webinar and I took tons of notes the way that she just describes things. It's so clear and concise and it's just beautiful to watch your brain in action and just awesome.

Beatriz Rivera 43:05

So I want you to share and tell your fellow hip-hopers about it thank you, thank you, yes, for that, and I just want to say, oh my god, everything you said I just. This is why I, I just love you because everything right, like we, like I said, like I continue to say, it is so important to find people who are doing this work in their own vision, in their own view, right. And then you're like I can do that too, like there is multiple ways that we can do this and, like you said earlier, around entrepreneurship for our parents was about survival. I did not see my dad as an entrepreneur, literally until I started my own business and I realized I'm like my dad is an entrepreneur, Like.

Beatriz Rivera 44:02

he didn't call himself that. He didn't call himself a business owner, he called himself a shoe repairman. Right, and I'm like there's so much more than what he did.

Beatriz Rivera 44:14

He like built his business to provide for our family, to like pay our mortgage. That was why he needed to do that, to like pay our mortgage. That was what he, why he needed to do that. So I just wanted to put that out there and thank you for saying that about, about like your dad and your family. Anyway, about this clarity and strategy program yes, thank you for that space, Kita. So this clarity and strategy program that I created and I just want to say that this has been a process that I think, when it comes to creating a product or your service, right like you, if you're feeling this uncertainty around is this is is this actually going to help? Like there was like moments where I was like I don't want to create something and people like don't like it or I, or they feel like scammed or you know, like, and that's where, like, this imposter syndrome goes so deep.

Kita Zuleta 45:22

Oh, so deep.

Beatriz Rivera 45:23

Yes, because you're like I don't want to, like you know, create something and sell it. And then people are like, what did you just sell me? This was nothing that I like, didn't ask for, right, but I think that it goes to this notion of imposter syndrome. But once you begin to, what made me feel really good about this is that it was a collaborative process for me. I made it a collaborative process and I made it into. That was what felt good to me, so that I can feel confident about putting it out. Even if it took me three, four, five months, I think, to put this out, a solid four if not more.

Beatriz Rivera 46:15

Yeah, at least four months. But I remember it started with okay, I'm going to, I want to make something more accessible. I think when it comes to coaching, right, like there's like these four-figure coaching programs that I do have, and I'm like I do want to create something that feels more accessible, especially if we're brand new to starting a business. So I'm like, okay, let me start with one call, and then it turned into a course, and then it turned into a workbook, and then I was like, okay, I'm going to, I'm going to test this out. So I started testing it out and offering it for free, actually in the very beginning, just for free and then I realized, okay, there's a lot going on in my brain. There's it's like kind of all over the place. I want to give a shout out to Angel, who did, who like did it with me in the very, very, very beginning stages of all of this and she saw how this was like all over the place. And but essentially, I took Kita mini mastermind and that's where I would bring in all of like these questions and ideas about what I wanted this to look like, or what this could even possibly look like, and it turned and and it also gave me that motivation to be like, okay, let's just do it, just see, see how this works out. And I think when we're um creating new products or services, like again, where we're stuck in this notion like I don't want people to like feel like this is terrible or whatever, but if you are bringing in the notion of collaboration with others who can give you feedback, it just takes that pressure off of like having to show up perfectly to something that you're creating. And so not just that, but it's actually with this your clients um need in mind as well.

Beatriz Rivera 48:34

And so, um, it turned into one call a workbook course and then it turned into three calls, because then I realized I'm like, if the goal really is to gain clarity, it's a little. I mean, it's possible to do that within one call, but I feel like I want my clients to feel like they have support at least for when, once they receive that clarity and they know what to do next, that they still have support around that action. So it turned into like two calls and then it turned to three to kind of wrap it up and to create that feedback. So it was a process for me that made me realize, like if the goal is to gain clarity, but then for them to feel supported after, because I didn't want to just create like, okay, we're, you got the clarity, great, like see you soon, you know peace. But I was like, no, I want this to be a process and experience. And so that was the goal in mind and it turned into a three-call program where I, in the first call, really coach you through what the current challenges are.

Beatriz Rivera 49:57

What is the block? Why do you feel unclear? What is everything that's going on in your head about your business? And then we, with the program, comes this clarity and strategy course which you would take prior to that. But in the webinar, as Kita mentioned in the, I go through what that framework looks like.

Beatriz Rivera 50:23

But it's very simple. It's literally just choosing where you're going to focus, how you're going to do it, and then we're going to choose your current capacities and resources and then we're going to go do it. And so I simplify that into what you want to focus on, the goals that you want to create for your business. What do you particularly, what results do you particularly want to create? And we assess whether that is feasible based off of what is around you and your resources and how you're going to make it work. And so that is the program. It's a three-call program and it comes with this workbook and the course, which is a course that focuses on understanding strategy in a very simple way, like very simple way, and and then to use that into your own way of clarifying where you want to focus and the results that you want to get.

Beatriz Rivera 51:34

So I will definitely. It's actually well, I don't know, gita, when this comes out, but it's only open until March 1st. So, yeah, yeah, I don't know if this will come out after, but if it comes out after, it's okay, I will relaunch, but it will be, you know after. It's okay, I will relaunch, but it will be, you know after. And that's a decision that I've made, because I was like you know what? That is the strategy, that is the strategy I'm living by. Like this strategic framework that I'm teaching is. I'm going to take that risk. I'm going to make the decision to close the doors on at this date and I'm going to see what happens and then learn from that. So that is my program. If you, if you'd like to get on the waitlist, get on the waitlist. Come and get on it because it is the best deal in town. On it because it is the best deal in town. If you're hearing this, it is pretty, I believe, the value that you get for what you invest in.

Building Community and Entrepreneurial Support

Kita Zuleta 52:56

It is so much like your Costco pizza. Yes, I love that you introduced the price tag on this program at your webinar and I instantly was like, okay, next thing we're doing is raising these prices because y'all, it is so incredibly valuable and I know that you've been working on this so much and you've poured so much energy and love into not just the program, but how much you pour into your clients and how much you give to them to not just the program, but how much you pour into your clients and how much you give to them. The only reason why I'm instantly talking about raising those prices is simply because of how much you give to your clients. And as you give to your clients, you're not just giving them advice or making them feel confident. You have to understand that as, working with fellow entrepreneurs, they are investing in your wisdom and your guidance to grow their business, so they will be seeing an ROI. So, Jefa, by the time that this is released, the March 1st price tag is going to be off, so we're not even going to talk about it right now, because that's going to be different come the next launch. But you reach out If you listen to this episode, you let us know and maybe Bea will work something out. But I'm telling you, jump onto this program as soon as she opens it up.

Kita Zuleta 54:17

And, Bea, I do want to commend you for closing the doors, because it is hard and it's scary to close those doors. And after closing the mastermind doors, I had Jefa asking like hey, is it? You know what is this? And I'm like it's closed, you know. And it's hard because then the temptation is there to just be able to say, ok, I'll make this exception. Hey, I'll make this exception, but the calculations of closing the door happens because you know your capacity and when you can serve and how much time and energy you're able to give, and it's the only reason why these caps and limits happen. The closing door soon and all of those things. Sure, marketing, blah, blah, blah. But the truth is that there is limited capacity, as you are so beautifully putting it right.

Kita Zuleta 55:10

Each of us is in our own season and the goal is for us to serve at our best capacity and to be able to help guide the Jefa that we're working alongside and being able to say I can lead by example alongside you. So not only am I guiding you, but also we're in it together, ramanos. We're doing it scared. We're putting our brave hats on right Doing imperfect action and we're just going to show up. So I'm just so excited for what you're doing and how you're helping Jefa and Jefa.

Kita Zuleta 55:44

If you are at all interested in working with Bea, please get a free clarity call with her. Jump onto her calendar, make sure that you're able to connect and see what this program looks like now, because I'm sure by the time this airs there's going to be even more goodies in there and more value on there, with extra toppings, the slice of costco pizza, y'all. It's amazing. So I am so excited and so grateful for you to share your journey with us. I have a couple of quick, rapid fire questions for you before I ask you to tell your fellow Jefa where they can support you and follow your work. But firstly, it's going to be a quick piece of advice. What piece of advice would you give your fellow Jefa?

Beatriz Rivera 56:29

Girl you know I'm shouting this from the rooftops Ever since I came to the first Cafecito con Jefa meeting you need to search for a community. You need to go into a space where you are held, where you can. You can practice saying what you do, who you are. That is literally what Kita does in Cafecito con Jefa. So you need to go into a community. You have to build relationships. So you need to go into a community. You have to build relationships Intentionally. Reach out to people, like you did Gita, like you reached out to people in seasons where you were feeling alone. And it's not an accident that you're feeling alone, because this journey tells us that this should be like, if we're self-made entrepreneurs and you know we're working our own businesses, that we have to do it alone. No, you do not. You have to search for communities. So go, network, find spaces where you feel safe, practice saying your name and your business. And that is my biggest, biggest piece of advice that I would give to anyone.

Kita Zuleta 57:48

Well, I'm honored to be on the other end of that piece of advice because I am honored to host Cafecito con Jeva. So, jeva, yes, if you have not joined us for Cafecito and Coworking, we do get together. Every Wednesday at 11 am, pacific Standard Time, we literally jump onto a Zoom call in silence, so everybody just turns on the camera and you're focused on whatever project you have in front of you. So you bring your Cafecito, bring your glasses, messy buns, cozy clothes, whatever it is that you're wearing. Showers are not required so you can just show up and know that you are not alone. And after our hour of focus work, we do take 30 minutes to practice introducing ourselves and really practice, as we have said, owning our Jefa titles, sharing what it is that we're working on, because this journey is lonely and it can be lonely, and the mission behind Cafecito con Jefa is to remove the loneliness that comes from being an entrepreneur. So, Jefa, if this is your first introduction to Cafecito con Jefa, I would be honored to have you join, pia and I and so many more of your fellow Jefa in the room, because you are not alone. We would love to have you with open arms and there are also plenty of other communities out there.

Kita Zuleta 59:04

So if CCJ is not the community for you, there are plenty of others within even Cafecito con Jepas, plenty of Jepas that run their own communities. You know, the goal is for us to find our people, so it may take a little legwork and footwork doing some, you know, extra Instagram follows or whatever that may be. Ask around, get those recommendations, come, try it out. There's no commitment just to show up on Zoom, so you are more than welcome to just come. But truly, community has changed my life and I love that.

Kita Zuleta 59:39

It is something that has been such a great impact for yourself as well. And, of course, honored that you speak Cafecito con Jefa names when you do recommend it to your fellow Jefa. So I'm so grateful that it has been such a big benefit for you on your Jefa journey. Amiga, I'm so, so honored to have you in community. So, lastly, I do want, of course, as you know, we're a Cafecito loving community here. So, although we're talking about the hanging out part of Cafecito, but when it comes to your actual cup of Cafecito or tea or whatever your favorite drink, how is it that you order your favorite drink?

Beatriz Rivera 1:00:15

Yeah. So when it comes to coffee Cafecito, I like a latte, so I'll do a latte oat, milk and iced. That is my go-to.

Kita Zuleta 1:00:35

Yes, yum, I love that. And then the last question, prior to having you tell us where to find you, is what book has impacted your life and you would gift to a fellow Jefa?

Beatriz Rivera 1:00:40

and you would gift to a fellow Jefa. Ooh, a book. There's so many books. I am a big reader, I love books. A book that I would gift with entrepreneurship or just in general.

Kita Zuleta 1:00:54

In general, really In general, I like to leave it open. I like to see what direction Jefa like to give because, true to form, it's real life and entrepreneurship here. So if there is a life impact book, if there is simply a good novel that you want to read, a good book that you would recommend to your fellow heffa, what?

Beatriz Rivera 1:01:11

would that be? Yeah, okay, so one book that's coming to mind is I don't know if you've ever heard of Cantoras no, I can't remember the name of the author but I really enjoy it. It's a novel and it's just like one of these books, that novels, that really like just got me in my feels, feels, um, and so it is a group of women who are in friendship together throughout their lives, and but it's a beautiful book it can be.

Kita Zuleta 1:01:53

It's a little sad, is it? This one? Carolina de robertis? Yes, okay, cantoras, a book, a novel. Carolina de robertis is the name. Ooh, I see, I see, author from Uruguay. Ooh, that's exciting. Oh, good to know. I'm going to have to look that up. I mean, it's already here. Put it on the shelf. Awesome, that's an amazing, amazing recommendation. Thank you for that. Okay, amiga. So please, please, tell your fellow hiphas where they can find you, where do you like to hang out online and how can they support your work?

Beatriz Rivera 1:02:30

Yes, so you can come and follow me at Be A Boss Coaching. It's all one word B-E-A-B-O-S-S Coaching, and that's on Instagram. On TikTok, I'm slowly starting to get more active on LinkedIn, so I would love to connect on LinkedIn as well. And you can come over to my website, which I will be changing stuff on there because there's a lot of changes happening. But if you'd like to get to know a little bit about me, read my blog, listen to some podcast episodes. I'm at BeABossCoachingcom.

Kita Zuleta 1:03:07

Yes, I love that BeABossCoachingcom and y'all. If you didn't catch her very slight, listen to some podcasts. She has a podcast too, y'all. Two seasons, two seasons. So also be sure to tune in, because she also shares her wisdom and is also talking to fellow entrepreneurs about being a boss and their journeys.

Kita Zuleta 1:03:30

So, Bea, thank you so much for sharing your HIFI journey with us, sharing so much of your wisdom, your love, your light. I am honored to have you here and I got to share with you just a bit before we got started. Honored to have you here and I got to share with you just a bit before we got started. Your girl's been off the mic due to a lot of different reasons and today's my first day back, my first day getting back to interviewing my fellow Jefa for season two of the podcast. It's just so fitting to have you be the one that is here and because you brought give me confidence as well. Obviously, I've been comfortable with you and it just felt so good to just be able to jump back in and feel like a fish in water again, like it's just so good, it feels like home and I'm just honored to have you be a part of it.

Kita Zuleta 1:04:21

Be the first Jefa on the podcast for season two, and I'm really excited for your fellow Jefa to learn more about your journey and what it is that you do and everything that's coming your way. So, Jefa, thank you. Thank you so much for tuning in to this very special episode with Bea Rivera of Be A Boss Coaching, to this very special episode with Bea Rivera of Bea Boss Coaching. Be sure to follow her and connect with her on Instagram, on TikTok and on LinkedIn. I'm so excited for all that you're going to be doing, Bea. Thank you so much for being here.

Beatriz Rivera 1:04:55

Thank you, Kita. It was a pleasure and I'm here for you, girl, oh.

Kita Zuleta 1:05:00

I know it. I know it and I'm so grateful for you. Thank you so much for all of it. And, Jefa, thank you so much for tuning in to the Cafecito con Jefa podcast. I'm your host, gita Zuleta. Until next time, thank you for listening to the Cafecito con Jefa podcast.

Kita Zuleta 1:05:19

Well, Jefa, that's a wrap for today's episode of the Cafecito con Jefa podcast. I sincerely hope these conversations have lifted your spirits and left you with a renewed sense of purpose. Remember, Jefa, you are not alone on this journey. Our community is here to lift you up, offer guidance and share in your success, knowing that there's an abundance of work for each of us and believing that we will go farther together. If you enjoyed today's episode, please leave a review or share the episode that you're listening to online. Be sure to hit that subscribe button so you never miss out on the incredible stories we have in store for you, stories we have in store for you. Connect with the community on Instagram at Cafecito con Jefa, and reach out directly to yours truly at Kita Zuleta Photo.

Kita Zuleta 1:06:10

Let's keep these conversations alive, continue to foster connections and continue growing as a united community where the goal is for every Jefa to thrive. If you haven't already joined us for our Cafecito and co-working sessions. Please be sure to sign up to get those invitations directly into your inbox. Come as you are when you can and surround yourself with your fellow Jefa. I can't wait to connect with you at a future Cafecito. If you're needing guidance on how to take your brand to the next level, I'm here to walk that path with you. Book a free consultation with me, and together we'll develop strategies that will feel in alignment with the season that you're in, as well as setting yourself up for the growth that you desire. As we close today's episode, remember that your journey as a Jefa is an ever-evolving one. Keep going. Pasito a pasito. You deserve it. Until next time, Jefa, I'm your host, Kita Zuleta. Thank you for listening to this episode of the Cafecito con Jefa podcast.