Burnt Out & Bouncing Back: A Jefa's Guide to Online Visibility

After a six-month break from the mic, Kita’s back on the podcast with personal updates and a fresh take on her signature Show Up Jefa Strategy—designed for entrepreneurs who want to market their business without burning out. This episode is all about building a sustainable presence online and getting clear on what actually works.

Here’s what she covers:

• Why your website should be your home base—not just Instagram
• How long-form content (like podcasts, blogs, or videos) can do the heavy lifting in your marketing
• Building an email list that talks directly to your people
• Creating a marketing rhythm that fits your energy, not a random posting calendar
• Protecting your content from algorithm drama by owning your platform
• What it looks like to return after burnout—without over-explaining
• Making sure your marketing actually supports your offers and services
• What’s new inside the upcoming Jefa Life 101 cohort (starting April 15!)
• Celebrating almost one year of the Casita community with birthday events on April 25

Want to join us?
 We host free weekly Cafecito & Coworking every Wednesday at 11 AM PST—come through and vibe with the Jefas.

And if you’re ready to go deeper, check out the Jefa Life 101 cohort or join the Casita membership before prices go up on April 25. Use code Q2KZ20 at kitazuleta.com for 20% off all services—for a limited time.

Transcript

Welcome Back After Six Months

Speaker 1 0:04

Hi Jefas, welcome back to the Cafecito con Jefas podcast. I'm your host, gita Azuleta. I'm doing something a little different tonight, as I am also streaming live on IG for this very impromptu and imperfect solo episode, to just tap in with y'all and really break the noise that has been the silence of the podcast being on the airwaves. There's been so much happening behind the scenes that I figured I'd come on here and share with y'all. The podcast has always been a space where I've been able to come and just share my heart with y'all as the community and hi pal. So I'm hoping to come on today and share a little bit about where I'm at. I know that the past couple months I feel like I've kept saying les voy a contar la novela, les voy a contar la novela of everything that happened. But the truth is, lately I've just been like repeating to myself what I tell my clients and fellow jefas, where I get to share as much or as little as I want, and I feel like this past season was just a season I needed to go through here with my honey, us in our households, and I feel like the novella will come because it will. Pero, ahorita, it's unnecessary. You know what I mean, like I feel like no se, maybe because I've been so much about keeping my platforms to work, um, porque, uh, si estuviera aqui solo por novelas, mucha I'd be dropping episodes all the time or just contando historias. But that's not how I've been managing my the time to reflect and prepare myself and see how I'm going to be showing up for the community in this next season. For the jefas that have been in the casita with me, the leaders, they've been planning with me and seeing a bit of the building behind the scenes, the vision of what's going to happen with the platform coming up here soon with the birthday. There's so many updates.

Speaker 1 2:48

I think, officially, that I'll be sharing soon on the podcast and be able to fully structure the episodes and, claro, do a full launch de regreso. I mean the last time that I recorded I want to say it was almost six months ago y'all. It's been a minute, so my heart's been ready to show up and talk to y'all. Pero en todo lo que ha estado pasando me he tenido que proteger and it's been difficult because I've missed y'all as my community. I also miss like sharing everything that's been going on.

Speaker 1 3:35

But, in short, there was a mess with many things. We had to get a lawyer, all kinds of stuff, and then of course it gets sticky with que se puede decir, que no se puede decir. So then it's been harder to show up, because I'm such an explanation person as an ADHDer, I, mejor dicho, I used to overshare that was like my, my go-to. I'm an explanation person, my brain is very much so I like to understand, I like to know. So I think that's why I kept feeling like les tenía que decir, like I miss you, and so I feel like también, muchas de ustedes ya son amigas, comadres, ya hemos estado aquí viviendo esta vida que es Hefa Life.

Speaker 1 4:26

For the last, I mean, I feel like some of the shortest sprints with y'all I mean some of y'all have just been jumping into the community, pero las otras, desde el principio, que ya dos años y medio, llevamos juntas as a community getting together. And so it's been a ride, and especially since I started a podcast now, I don't know, a year and a half ago or so, it's been this healing journey, both owning my voice, taking up space, sharing my learning, how I'm comfortable showing up, or what does feel safe for me in order to be able to protect myself, my boundaries how much I do share openly online. And now, with all of the shifts that is like different versions of algorithms and platforms disappearing and all kinds of shifts happening around us Besides just our own personal worlds I've really been in deep reflection about how to show back up online, because y'all know I mean for those have been around, y'all know I'm over here, the one being like show up, jefa, right. And so when I talk about showing up online as a brand strategist with my marketing hat on, I'm over here like OK, como jefas, in order to have other people find us, as in our ideal clients, those who are willing, wanting, looking for and ready to purchase our services pa' ellos son los que nos estamos subiendo online and haciendo todo el marqueteo and being able to say like listen, yo, this is what I do and this is how I can serve you and I can get you from point A to point B and these are my services, right? Like being able to educate our clients through the marketing and, of course, using the tools that are social media to be able to use that. But if y'all have learned at all from my teachings or have gone to my workshops or have been part of the cohort or in Capacita and Coworking.

Speaker 1 6:51

Like y'all know, or may not know, pero, one of the things that I teach in the Show Up Hava strategy is long form content, and long form content is most commonly known in three ways, which is a podcast, one, a vlog, which is mostly known as like living on YouTube, and then a blog, which is words content, but essentially is the content that you are providing for your audience where they can hang out with you and can learn from you and can be able to most quickly close the gap to getting to know you. So long form content allows us to connect with our audience in a way where they can know, like and trust us in a much faster capacity if they choose to hang out with us. And so the strategy that is the show up have a strategy is you focus on your favorite form of long form content. My favorite form is podcasting, because my best favorite way of communicating is via communication. Way of communicating is via communication, and so being able to show up on the mic allows me to have conversations with whoever's listening and have y'all hear my voice and get to know how I teach and follow my brain and all of its rabbit holes and all the different ways that it calculates things and processes, and so long form content is that library that we own, right, and so those things live usually on our website, and so that brings SEO I'm getting a little geeky here that pushes traffic overall on the line to your website, and so I will always, always, always, always, always teach Build your own website, build your own platform.

Reflections on Showing Up Online

Speaker 1 8:51

Y'all more than ever now literal, we have examples of platforms disappearing out of thin air or going dark overnight, and platforms that people have, like fellow creators or business owners or any of us who have been putting the effort and energy to create, produce and show up online in order to reach our audience, connect with our community. If we are not careful with the content or the library of everything that we're creating and hosting it on some place that we own, then at any given moment it can be taken from us, so ensuring that we are creating a non-rented space. It truly, I mean, I completely understand the so much, so many of my clients, so many of the hip-hop that join the cohort. They're like well, I have no one that I'm talking to, like email marketing, gita, what are you talking about? I have no one on my list and I'm like, okay, that's fine. You start with no one usually, and then you ask, invite and find different ways to be able to attract people to join your newsletter.

Speaker 1 10:05

And so I teach long form content and building a website, building your email list and your newsletter, because your email list and newsletter, y'all it may seem like, especially because now our culture, our generation, I guess, is so accustomed to like equating social media marketing as like the way to do it. I think I saw a post today, even that somebody was like you don't need a website to run a six figure coaching business. All you need is Instagram and reels. And I'm like is it possible? Yes, have many people done it? Yes, could you be the one that it happens to? Sure, is it something that is easily controllable? Can you put that formula together and count on it? No, so that's where I struggle with building so heavily on a specific social media platform or a platform that simply is not yours, even as I am about to start practicing blogging. Y'all, yours truly, we have big dreams that still scared to say out loud, but we're going to start with a blog, and so yours truly is activating my blog and that's something that y'all will be seeing trickle into your inboxes over the course of this quarter.

Speaker 1 11:39

And so the reason why we get emails from our people, the reason why we build an email newsletter and even just say hi to our people via email at any given point, the reason why we do that is because email is our most direct line, like directo, literal. It's like if we wrote, literally a letter and put a stamp on it with an address directly to those people. Think about how you hold your email inbox near and dear to your heart and how you treat that. And so, even if, even if you have an inbox full of unread emails, unopened emails, you are still constantly scanning. Think of how many times you scan your inbox, constantly scanning seeing who said what, how urgent is this subject line, what is going on. And so, even if it may seem on our end like we're bothering our people which we're not, because if somebody's on your email list, that means they want to listen, they want to know, they want the chisme, they want the updates. They literally signed up for it.

Speaker 1 12:52

So with this email list, you have not only the permission from the people who want to hear from you, but also you have this direct line with them. So, literal, you can write an email, however long it's going to take you, because it takes each person a different amount of time to do it and it also depends on how much you put. But the point is is that you are able to send an email, let's say right now, and saying, hey, y'all, I am going live on IG, check me out and literally click a link and people will get it instantly. And literally click a link and people will get it instantly, like literal, porque pasa en segundos from the email that you create directly to their inbox, and so, whether they see it or not, they will receive it at the exact time you sent it, and also chronologically where is what used to be and how so many of these platforms used to be? Now the algorithms are really thick, so therefore, it's that much harder for us to be found, which is why it's a numbers game, which is why the more we show up, the more we show up consistently. It allows people to find us, those who are looking for us and the ones that we are looking to serve.

Speaker 1 13:59

So showing up on a long form piece of content allows us to create at a more manageable pace, and so I believe that a great release rhythm, especially if you're getting started with long form content, would be like bi weekly or weekly if you're at capacity to do so, but bi weekly is a great place to start. Whether you're able to record two podcast episodes, or if you're comfortable in front of a camera, then jump on a blog or a vlog, or, if not, if you are like so many of my fellow hip-ass introverts, introverted, or you prefer words on a page, a blog is a perfect, perfect, perfect place to start, which is why I'm also starting my blog y y'all, because this, quite honestly, is so hard for me right now and although, because I'm talking to y'all for the podcast and I'm, this is a bit more of behind the scenes live streaming, um, the visibility part. After coming off of out of such a rough season, your girl feels a little beat up. I feel like Michelle's a little soft. Still. I no longer practice armoring up as much as I've been practicing being much more soft and being much more tender and open and real, and open and real. And I think it's because of how real I have been with the community and with y'all and sharing my journey, I think, coming back, I'm like, okay, I need to tighten up and I don't know how, like I mean nos pasa todas. How much time is enough time for us to take off when, of course, as jefas, our businesses, we can't afford to not show up and not market or not make sales, like I don't know about y'all, as someone who does this full-time, like this is it? This is how I pay my bills, this is how we pay our rent, this is how we do all of the things right, and so myself, my family, we're fully dependent on us continuing to show up and continuing to work, doesn't matter how we feel about it, doesn't matter what's going on. So, really, the process for yours truly has been okay.

The Show Up Jefa Strategy Explained

Speaker 1 16:22

I, quite frankly, I've, I've done the showing up online a couple of times and just in the past week cause I'm telling you this March chewed your girl up and spit me out whole, and so I'm here, we're on the other side, we're grateful, but we're coming back up and um, and I'm redefining, I think is the into the cohort season that's going to be getting started on the 15th. So, in preparing, literally looking through the curriculum and how I'm going to be teaching, especially as we navigate the changes online, pensando ahora yo tambien, como lo voy a estar haciendo yo, alongside the fellow jefas that are going to be a part of the cohort, and I mean, I say it all the time nos estamos haciendo juntas. And so, as I started thinking about showing up online and these few times that I have shown up, I did default to what so many of us default to, which is, what am I going to post today? And how do I actually feel and oh, is this intentional, and I think for myself, because I speak in deadlines like it's a little easier for me to show up, thinking of that part where it's like, oh, hay un anuncio, let me talk about this. Or oh, this is happening. Like we're having a workshop where we're doing the plan your Q2 sessions, right, and so we have one tomorrow in the morning and then we have another one on Wednesday, and so it's like, okay, fácil salir para eso. And then, kicking off the Q22, I made a coupon for the jefas and so things like that. It's kind of easy to show up and market strictly marketing, and I think maybe that's probably the opposite for the majority in the community.

Speaker 1 18:37

Um, but I think maybe it's easier for me right now to just show up strictly marketing or only thinking of that hat y ese rollo like sabes que no importa como me siento aqui, no importa que tanto ha pasado, literal por eso, pa que hablar de la novela que ya paso right y paso lo que tenia que pasar y ahora estamos aqui. So then, now, now that we're here, now that I'm on the other side, now that we've landed, now that we're coming back by example, show up for y'all and serve through the content that I want to provide, which is going to include versions of, yes, telling my personal journey, but also teaching through it. And, like it's always been, and something I share with y'all is like, if I can close the gaps by sharing my mistakes, because y'all, I've made so many, so many mistakes, especially because yours truly has pursued entrepreneurship. For now, I mean pursued entrepreneurship. If we go all the way back to the OG original version of pursuing entrepreneurship as an independent contractor for Cocoa Cutlery, like y'all, we're now talking almost 18 years, but I'm telling you this is pursuing entrepreneurship. This means that I have been actively finding different ways to generate my own income, and so that has looked a wide array of different things, from handmade goods.

Speaker 1 20:35

I had an Etsy shop for five years, y'all. Like I, literally I'm going to be hosting a closet sale because I had to travel with um as I, we moved out, we moved in and I wasn't going to get rid of my inventory. So literally I'm going to be hosting a sale. I'm looking at it right now. I have scarves and beanies and headbands and even those beanies that you can put, like the messy bun through, like those chongos. Like literally I have so much inventory that I mean if I sold that full retail was over $1,000 just chilling right here, like because I had this shop, we had organic body balm, we had all kinds of stuff I've again, I started my entire pursuit of this in selling cutlery and I was really good at that when I first started.

Speaker 1 21:24

So then, and I was an older rep, so I quickly went into management. So literally I started my career in sales management, sales coaching, and so I would actively teach these independent contractor reps, which means I was based out of an office but all of my reps were out on the field, so literal. This was back before even texting, certainly before social media. So the job was to pick up the phone, call the referrals that we asked for from our clients or people that we presented to, and call them. Hopefully that they answer, hopefully they're not in the middle of dinner and say hi, you don't know me, but your friend recommended me to call you Because they just bought some really cool kitchen knives from me and said you might be interested. Are you willing to sit with me for an hour in your home? When in the next 72 hours can I come over? When works for you? Can I get your address? Great, I will show up. We'll be there for an hour. Would love to see you.

Speaker 1 22:37

Like that was literally my first job in this, like pursuit of entrepreneurship, like that was straight grinding y'all. Yo, it was a whole different, whole different kind of job. And so, as I've tuned into this like Hefa coach role and have been teaching Hefas how to navigate online in order to turn a profit on showing up and trying to create this structure for the marketing or content creation that isn't going to burn us out, because, yo, I've burnt out. I almost lost my husband to burn out. I mean, how many times have I burnt out? Fellow HFAs have burnt out. And so it's this thing where. How can we create this life of ours, how can we design it so that our focus is on the actual business.

Speaker 1 23:31

Our business at least mine, for example is not showing up on Instagram or showing up on social media. Like I do not get paid to do that work. Specifically right, like that is not the job. My job is either to take pretty pictures, but it'll go specifically right. Like that is not the job. My job is either to take pretty pictures, but it'll go profit. Right, like to help fellow Heifas grow their brand presence. Right, to do the coaching behind the scenes and to do the strategy calls and say, hey, let's figure out your business plan. I mean, I literally spent the majority of March building a website for a fellow Heifa. Like being able to create their brand foundation and doing all kinds of deep work behind the scenes.

Speaker 1 24:09

And now, with the casita, a big part of my job is hosting the different events inside of the casita and ensuring that I am present and I am there and making sure that the building behind the scenes is happening and the marketing for the community, in order for y'all to know hey, we're still getting together every Wednesday, but buttons need to be pushed in order to ensure that every Wednesday that announcement goes out and every week, there are different announcements and y'all know what's going on. So there's so much that happens just to keep the business going, that showing up online is extra. It is, quite literally, what needs to be brought in to the business plan, worked into it as part of the marketing, in order for that visibility piece, in order for people to know who we are and the fact that we own a business and the fact that we can do the things that we do. So that is the purpose of showing up online. Pero no es el trabajo. And so it's why, again, going back to the show up, have a strategy.

Speaker 1 25:19

The focus will always be build your own platform, use your website. One page, one landing page, no importa, imperfect, push the button yourself, but own it own, own where you are going to be living online as a business owner. It is so, so incredibly important where we build off of. So build your website, build your email list, y'all, because that is how we can connect with our people directly and this is how we can point them to our website. Let's say, for example, right now I created a coupon for my fellow, jefas. Y'all can get 20% off if you use it. I think in the next 72 hours. I'll happily extend it, no importa.

Speaker 1 26:06

The point is that the purpose of the email marketing is to point y'all to the website, which is where all of the cards are. So then, if I use the email to point y'all to the website for the jefas, if they are in the season, ready to invest, if they've been shopping, if they know who I am, if they need my services and they're like you know what I've been wanting to do this, I think it's time to join the cohort. Let me save 20% off of it. Fantastic, it is an alignment. It is a great time for them to be able to purchase and join the cohort. Pero, si no, not a problem, let the 72 hours go by. Ignore the email, not a problem.

Speaker 1 26:43

But the email will always be how we point people to the different places that we want to send them. So, for example, we always want to send people to the website and then we're able to send also emails when our long form content gets released. So, for example, when the podcast gets released, when the blog gets dropped, being able to show up and say, hey, look, this is what's going on we have the email to say eso es lo que está pasando, anuncio flyer. Here you go. Here's this information that I want you to know. It is so incredibly important. This is how we get it to them, and so that is what that strategy is, and building a rhythm around our capacity.

Speaker 1 27:28

And so if we create one piece of long form content biweekly, let's say, then from that long form piece of content, for example, because here we go, especially if you're watching live this is me, week one of quarter two, actively working towards practicing this strategy, because I have found myself in the last few days Great, now I have to come up with a whole like content thing and I was like no, no, what is it that I teach? I teach long form content. Great, let me hop on the mic, let me talk to y'all and catch up. Fantastic, okay, step one, that is, create the long form piece of content, which again could be a video or could be a blog. So if it's a blog, let it be a blog. And then what happens is, once that piece of content is beautifully packaged and ready to send to your people, you send that email. Annuncio welcome.

Email Marketing and Website Ownership

Speaker 1 28:30

Read the blog, listen to the episode. I created this for y'all. Here you go and you present what you give. Now that is the first time that you release it, and then what happens is you create the rest of your content based off of that long form piece of content. So, for example, this episode has now become an episode where I am teaching the show up have a strategy. And so, in teaching the show up, have a strategy and being able to break down the long form content, the email newsletter, being able to create a rhythm online based on your capacity and also focusing on a website, those already those things can individually be different pieces of content online.

Speaker 1 29:24

And so, ideally, of course, we hear this whole concept of repurposing, and please, please know that it is so much easier said than done, and I acknowledge that, man, there's so much long form content that I've created, that I've produced, that I've released, that literally didn't get repurposed past that email, and so know that what I'm talking about does take time to do, unless you happen to be at the beginning of your journey, where you are able to set up these systems and processes from the gate. And so, truly, it's taking these concepts and applying them to your current capacity and so grabbing this long form piece of content. Let's say, for example, you have a podcast and you're able to grab a clip where you said something interesting or something educated. Because when we are in our zone of genius and we're having a conversation one on one or we're educating our people in what we are confident in sharing, then se nos sale, natural Right.

Speaker 1 30:38

And so many times when we may not be on camera, we may not be on camera and, for example, most of the time when I am recording for a podcast, I am certainly not broadcasting live like I am tonight, pero usually I am in the dark. Anybody watching live is seeing me with my nightlight on. I am literally sitting in my new walk-in closet because it also serves as like soundproofing, but I am just here. I have my mic on a stand and my laptop on a stand, but it's usually just me here in the dark in my big oversized cozy hoodie, because I just need to feel safe and know that I am protected. And here it's a very different setup than quite literally looking at a camera and showing up online and so I can get comfortable as I start a conversation with y'all.

Speaker 1 31:42

Pero pensar en oh, let me just talk to the camera and I'm looking at myself as I'm talking like y'all, that's a whole. That's a whole different level of like. Like I don't even FaceTime with my people. I don't know about y'all y'all probably do that, pero y'all know like I do but I don't like. It's not like I just call, call people up and just FaceTime with them all the time. You know what I mean like.

Speaker 1 32:05

And also, even though it's probably the same exact setup as this right now, where I could get comfortable and just start talking to stories and be able to, in the same manner, like comadrear with y'all in stories, siento que yo empiezo a hablar tanto que después las canso. So I'm like this isn't the place for it, because stories are meant to be quite literal, short form and it's not really a place to go like ham and do 20 minutes worth of stories, um, when that's something that you do on long-form content here, like in the podcast. So it's finding your own rhythm, right Like. What is it for you? That's going to make it simplified, right, like I feel like tonight. Of course I overcomplicated things because of course I went live on IG, but I needed the body double in order to get online.

Speaker 1 33:01

I literally thought so many times to not record this episode y'all, because there's so many reasons why not Like where we haven't been on the air for I don't know how long. We did release some of the Heva episodes that we have already released or recorded. We have episodes y'all that have been sitting because of life, and so there's some we're gonna be re-recording because jeffas have changed their business model and so we're going to be bringing back the official ccj podcast. I promise, pero eso va a tomar tiempo y es producción y lo queremos hacer bien. So I'm about to be dropping some imperfect, impromptu podcast episodes because I'm paying for the platform, I'm paying for all the tools and I need to practice what I teach.

Speaker 1 33:53

I want to flex this muscle, I want to get back on the mic and talking to y'all, so then y'all can expect a little bit of this. Bi-weekly is what I'm up coming to right now, because that's what I'm recommending beginners, and although I'm not technically a beginner, I'm just coming back and I've been at capacity, I've been beyond at capacity y'all, and so I am going to be mindful of that as I come back, and I think that's another reason why I wanted to share with y'all at the beginning. It's been a rough, it's been a rough season and I'm sure one day it'll come out and I'll just be able to share the whole novella and it may not even be that big of a thing for everybody else listening, but for yours truly, of course. When we're in it, we're in in it and it's a whole lot, and what happened was attached to so much. It was no, yeah, it was a lot. So then now your girl's just trying to come, come back, make this comeback, come back on the other side of that and and really just refocus and reset.

Speaker 1 35:06

Um, this upcoming birthday for our casita and virtual community platform, y'all. I can't believe it's already about to be a year. That shit is nuts. Excuse my French, it's just nuts because I've envisioned this space and this platform for years. Mucha Like. For so long I envisioned this platform, pero no like. Sabía lo que quería, pero like sí, sabía lo que quería, pero no sabía cómo se iba a hacer. And now it's here and it's growing and I think we have like 33 of us in there. We have a leadership team, y'all we have. Now we're going to have two different membership tiers. We're going to have a cohort that's running like y'all it's. It's nuts, it's just. It blows my mind and I'm just. I'm so grateful, like I've been crying so much these past couple weeks in different rooms with Jevas and Zeta Casita, because what's, what's amazing y'all with the casita is I.

Personal Updates and Community Growth

Speaker 1 36:09

We see each other, depending on how active you are. We're seeing each other depending on how active you are. We're seeing each other three, four times a week, like some of us are seeing each other almost every day. Like literal, we're co-working, we're co-workers in there Las que están en la casita. Like literal, ya nos estamos conociendo. We know our projects, we know what we're working on. We're holding each other accountable for the quarter. Like we're in it Ponle, que es gimnasio for jefas, because you go in, you go into work, you body double. Like we focus, we're strategizing together, we're asking for help.

Speaker 1 36:45

Like literal, it is just a place to come clock in, be surrounded by your fellow jefas, because this journey is lonely, it is not easy and it's not also easy to understand by others who aren't in it, and so being surrounded by help us who get it and who are also I mean, high achievers and and pushing, and also a big conversation is the struggle of showing up online, and so we support one another and back each other up and talk through those struggles, and so it's just honestly such an amazing space and yes, I'm completely biased, but it's an amazing space first and foremost because of the fellow jefas that are in there. I mean, community has nothing to do, like it's not about me, not about me, and so like would it be a community if it was just me in there? So it certainly is not. This platform, like come hang out with me. It's let's come out, come hang out, juntas, let's. And it's not even hanging out like, yes, we hang out. Actually, si comadramos, pero it's like so intentional and it's so wholesome and y'all, it's like just this love fest. All the time. It's been incredible and I'm just so honored and so we're planning so much for the birthday and we're going to be having a launch party the night before and I'm going to be hosting quite a few events on the day of again, it's going to be the 25th of april um, we will be raising our prices because we're going to be introducing a new light guest salad tier, um. So then, um, this month before the 25th is a great time to join the casita so that you can get the founding price, the founding members price, um. And, of course, right right now, with the sale, it's a great time to jump in also. And or I have a workshop that's available that gets you two months instead of one for that price and it also locks it in. So there's quite a few ways to take advantage of this lower membership rate, right.

Speaker 1 38:50

But again, this episode wasn't to educate on what is happening, it's just kind of like an update on me. But also, of course, I started teaching because that's my brain and I got geeky, so, claro, I had to go and go ham and talk about it. Pero it also helps one have this content out there. But two, it's a huge part of why I'm showing up in this manner, because I am leading up to and going into the last launch and push for the Heffa Life 101 cohort, and so this cohort for those who may not know, I have been running a cohort. It is now an eight-week program and it's group coaching. But it's almost like half group coaching, half like mini mastermind, right, because we start each session with like a 30-minute workshop where yours truly teaches about not email, yes, email, pero not just email. It's about branding and marketing.

Speaker 1 39:54

So, as a brand strategist and a jefa coach, my expertise is in branding, it's in marketing, it's in sales, it's in developing menus with fellow jefas, it's in, like, strategizing how to navigate these crazy online waters. I mean, typically, my job consists of fellow jefas coming to me and saying kita, I have this vision that there's this, this is this, and I want to do that and I want to do this, and I don't know, but I'm scared. Look, but how? Oh, I got you. And my brain just starts dropping like cool, I totally see what you're trying to do there. Let me tell you how to get there. And so these are the things that would need to happen in order for you to do that. But of course, that takes time. So then let's start here, right, like depending on where you are in your journey, depending on where you are in your goals. So my job is to get in the trenches, like my brain is about getting in with your brain and saying let's co create something. That's like that is my job. And so, whether it's one on one and I've had a fellow, have us call it like brand therapy, porque literal whether it's one-on-one, um and I've had a fellow jefas call it like brand therapy it's like, what are you dealing with this week and what is most urgent for you this week. So what can we take imperfect action on that's actually going to be moving the needle for you and your business, like que es lo que se tiene que hacer. So that's the kind of like support person, strategist, teammate that I become for my fellow Jevas with my work. So that's what I do one-on-one within my agency or with Jevas at a higher level that are just looking to like redefine and be able to pour in that time and get going.

Speaker 1 41:55

But this cohort essentially has been developed because I ran um four beta rounds um in the past year and a half and I'm so grateful for the have us who joined the beta rounds because y'all, it was beta, beta. Like we certainly didn't have a casita. The communications were all over the place. I was like sending links and email, like it was just so much. But now it's structured inside the casita. All of our events, all of our you know courses, our curriculum, all of our homework, todo lo que se tiene que hacer, where we're going to communicate, it's all going to be inside the casita. And then now it started at six weeks, now it's going to be inside the casita.

The Jefa Life 101 Cohort

Speaker 1 42:36

And then now it started at six weeks, now it's going to be eight weeks and it starts with these 30-minute sessions where literally yours truly goes over, like the foundations of brand strategy, the foundations of long-form content, the foundations of email marketing and again the show up strategy that I broke down today and the have a life one on one, pillars Right and so, and again, this is one on one, so it's, it's the basics of it. I'm not over here like cracking no codes. I'm not going to claim I am the best and I know it all, like so much, and my brain is an encyclopedia and a half, but I'm not that person to be like yo. I'm the only one come here if you're not with me, so I can't even say the words. Um, like, honestly, this cohort, more than anything, I feel like the have us who join, is going to be a group of women who are just looking to take imperfect action to figure it out, juntas to do it, scared like this, is going to be a group that's going to be navigating change and, especially because of where yours truly is in my current transition and how I'm preparing to lead this group, I'm so excited to see how this is going to develop alongside the jefas who join me, because we're literally going to be in the trenches together and whoever joins the cohort, of course, now it's all inside the casita. So then it's like you get the cohort and all of the events and the accountability that's currently happening in the casita and because we're getting ready for the birthday, because we have the leadership team on board, because yours truly is like we are back now and building in a whole new way, like it's gonna going to be an amazing group that's going to be able to navigate this evolution and come out. When we come out and do that, show up, have a challenge at the end of those eight weeks. It's going to be what we're going to be running that launch, ending it for Memorial Day weekend. I mean, yo, I'm telling you your girl, es que no, es por nada. But my brain thinks through a thing or two. You know what I mean, like literal. The reason why it is falling on the calendar that way is because I'm getting excited. It's because you're truly is thinking about all of the things. It's not just like, oh, we're just pushing things back, or oh, we're moving it. Oh, it's eight weeks now, like literal. We now have three cohorts this year. It's going to be spring, summer and fall.

Speaker 1 45:27

I have the dates lined up because there are rhythms to business, punto, and there's so many of us that are new to business are trying to wrap their head around how to translate their desire, their want for impact, their vision of a community, their translation of an online presence and wanting to monetize it. But a lot of times it's not actually a business. It's, it is a brand and it is an experience and it is a personality, and there is so much to the, let's say, marketeo part or the online presence part that is there and active but there may not actually be a business, like, for example, a menu of services or the different offerings that you have, or maybe even a link to a calendar in order for HIFas to be able to connect with you, or let alone a version of a website or anything else that truly then comes with actually running a business. And as Hefas, of course, the goal is for us to be profitable, especially, again, if this is what we are doing full time, or if the dream, the vision, is for us to build this empire that we get to live this dream, have a life with, and it's possible y'all I'm not telling y'all this is easy, because it ain't anyone of my fellow jefas who have been around and trying to pursue their version of entrepreneurship, their dream and their vision. Like this ain't easy, especially especially for so many of us in the community, right Like pero.

Speaker 1 47:19

The purpose and the point of this cohort is really for us to get in the trenches. We meet every Tuesday, so it's either Tuesday at 9 am or Tuesday at 6 pm. We get together for 90 minutes and that first 30 minutes yours truly, again, is going to get geeky and teach, right, so there's a different subject every week. That's all within the HEPA Life 101 pillars as well as the Show Up HEPA strategy. So it's all about branding, marketing, how to run our business, how to design our life, because yours truly pursues holistic entrepreneurship where we are making sure that we check our capacity above all else in order to be able to serve and do all the things within our business. So then being able to learn about that in the first 30 minutes. Then, of course, we have some q&a just in case we need to flesh out what we just learned. But then we definitely go into.

Speaker 1 48:14

Of course I'll call it cafecito, but it is that mastermind time where it's hot seats, and so when we do hot seats with fellow jefas, then fellow jefas are able to one. We practice our introductions every week, and so the purpose is for us to get comfortable and confident, being able to say hi, my name is kita, I am a brand strategist, photographer and jefa coach in los angeles. I work for jefas, like yourselves, to be able to grow their brands online presence, whether it's through pretty pictures, pero con profit y con strategy. So being able to have simple strategies to show up online and grow that presence con confianza. So being able to show up online, that's my job. Also, I'm the founder of CCJ and the purpose of Cafetito con Jefas is to alleviate the loneliness that comes with entrepreneurship.

Speaker 1 49:03

And so that phrase, that summary of who I am, what I do, who I serve, how I serve them and my company's mission man, I wouldn't have been able to break that down or say that three years ago. There's no way. Like I was still. Like trying to call myself a brand photographer a few years ago. Like trying to call myself a brand photographer a few years ago even though I've been doing brand photography for big names on big stages. For that I've been doing for 10 years, but like I've been doing brand photography forever. It was hard to show up and be like I do brand photography, and so now are you kidding. You kidding me Like I'm able to own my roles because it's a real job. I do this for a living. I've been doing this for 10 years now Well, photography for 10, for 10 years.

Speaker 1 50:01

And so now, as a strategist, as a coach, like I'm truly taking so much of all of my experience the good, bad, the ugly and I have put it all in this cohort to say this is the 101 of what I know in my expertise when it comes to branding and marketing. This is what I believe jefas should be practicing. Practicing should know about how to start or build their online presence and ensure that their business has this foundation of a business and is actually something that we can grow and build profit off of. And HFAs can see an ROI in the cohort that they are investing in, and so that's really what the cohort is going to be. And, of course, in these hot seats, heva's going to come and say this is what I'm working on.

Speaker 1 50:55

And they practice their introduction because we work our wiggles through throughout those eight weeks and y'all, it is so crazy cool to see the transformation from week one, hearing the knots in all of the voices, scared to introduce themselves into the room and nervous to claim the role that they've been envisioning in their head. And then, after week after week, practicing and refining and fine tuning, and we talk about it and discuss it, and we clarify who they're talking to and what they're, how they're serving them and how to best describe it, because we actively chew and recommend and talk about what. If you say this and you what, this sounded great and you know what. Actually, I really related to that word of how you described it, because that was how it connected. And so we actively practice our own messaging and marketing, simply by practicing our introductions and by taking up space and flexing that muscle, and so by actively doing that every week, that alone, I mean, has changed how fellow jefas have shown up after the cohort, and so that alone really helps. Pero también, cada jefa gets to come and say, well, this is what came up this week for me, or this is what I've been working on, or, based off of the workshop, I have this question on how to apply it to myself. And so each hefa gets usually like five to seven minutes or so, on their question, in order for us to be able to, you know, collectively chew on it and strategize with us, and now with the resource that is the casita any additional conversations or extra questions or things that we didn't get to talk on we can now post a thread on the casita and say, hey, at the cohort we were talking about this, this, this and this. It literally just happened, I want to say, the other night, where we were in a hyper focus session and during that time someone dropped in the chat like hey, has anybody used this tool? Time someone dropped in the chat like hey, has anybody used this tool? And I happened to be away from my desk so I didn't catch the comment until the very end. And so then I followed up with the jefa en la casita afterwards and I was like, hey, I don't have any familiarity with that tool specifically, pero maybe some of my fellow jefas do, so throw that in la jefa hotline cuartito and let's see who knows anything about it, and if anybody knows, you can get the feedback that you're looking for. So it's just now.

Speaker 1 53:38

Now, this cohort, now we're far out of beta. We got pillars, we got a curriculum, we have a structure, um and we have transformations a have a lot of content to put together and share for this lunch. So I think I'm also going to take this as, like I'm saying it, I'm going to be digging into the archives and creating more marketing pieces to share this cohort because I do believe that more jefas deserve to join this cohort and jefas joining has so little to do with me and, like teaching I, I believe that more jefas deserve to join this group because it's going to be a powerful group of of jefas as well as a powerful transformation and certainly a very strong launch at the end of our cohort. The way it's all going to fall in alignment. So I'm really, really excited for who's going to be joining.

Speaker 1 54:42

We're again going to be starting that cohort on April 15th. It's going to go for eight weeks and it's on uh, it's on Tuesdays, 9 AM or 6 PM, 90 minutes each session, um and of course there's replays. It also includes six months access to the casita Um. So it's not just during the time that you're in the cohort that you're in the casita. You have six months of accountability, of support all built in, and so it's just kind of like this plug and play program. Y'all like it's. I'm telling you it's no longer beta and then I'm really really proud of it and so I'm really grateful for that.

Speaker 1 55:23

And prior to that, especially because we are going to get started on April 15th, I decided to also create a workshop, and actually it's a workshop I've given before. It's the introduction to Hefeleif 101 and the Show Up Hefe Strategy. So I'll be giving that workshop again and I'll be giving that workshop for free, so that one is going to be open up for the entire community. If you want to learn from yours truly I know I shared the show up strategy in today's episode, but it was actually impromptu so it was out of order and a little all over the place. So if you want to learn from yours truly in a more structured form and kind of catch a glimpse of what the Heffa Life cohort could feel like, that's what Tuesday is going to look like, and so I'm just like the cohort. It's going to be Tuesday 9am, tuesday 6pm, august the 8th, I believe yes, august 8th on Tuesday. So I'll be offering a free on Tuesday. So I'll be offering a free workshop teaching the show up have a strategy and introducing the half a life 101 cohort so that any of our who wants to learn more about it or is curious or just wants to know more about yours truly, how I work, my brain also don't get a come on through because it's free tell you have a besties and other than that y'all I mean really, at this point I ended up sharing a bit of what's happening, but I didn't want to take up too much of the airwaves, just giving announcements, and so if you want to know what's going on inside the casita, if you want to get the updates on cabecita con jefas and the community, please, please be sure to sign up for that inbox, the email list, so that you can get all of those updates directly into your inbox. So sign up for the cabecita con jefas email list and you'll get all of those updates also.

Speaker 1 57:28

Also, as I mentioned earlier, yours truly is going into a whole new season of how I'm going to be showing up. It's going to look a little different than the past. Maybe I'll be bringing some things back and letting go of others, but it's just going to be practicing what I teach and working on my long form content, both on my podcast for solo episodes as well as my blog, and so if you are looking to stay tuned with my personal blog as well as my solo episodes. I'm going to be hosting those off of my personal email um list and so I have um my website, which is, which is kitazuletacom. Just about everything is hosted on there, uh, minus the like ccj pages, and so we created a cc website last summer and so we do have a separate site for each, but they co-link. You'll be able to see in the menu. You can just navigate and you will more than likely be able to hop from one website to another.

Speaker 1 58:43

Pero I'll be growing the blog on my personal website on QuitaZuletacom, and so if you're interested in staying up to date with the blog and any able to join so that that way you can get to know more of my journey, and that's where I'll be teaching, that's where I'll also be sharing some throwbacks or, you know, some wisdom on branding and marketing as well. So just kind of starting to show up a bit more on this like brand strategist, hepa coach side of things, as well as doing some throwback portfolio, showing offs of my photography and being able to, like, share the story of different HEPAs who I've gotten to photograph and now, since it's been a while from since their shoot, I'll get to also share all the ways that they used their imagery, and so I'm really excited for this new season. Um, it's it's going to be different and and I'm really, really excited for the growth that's coming. So, for y'all who have been here, who have been watching, thank you so much for hanging out with me. Las amo um. If you are still listening to the episode here with me on the podcast, thank you so much for coming in and listening to this impromptu episode, because I'm literally gonna export it and drop it imperfectly so that it can get on the airwaves as soon as possible and those of you who are subscribed can get that little like. There's a new episode notification and I will be sharing it via email to y'all. So stay tuned for what's coming and I'm really, really grateful for what's happening. Paul, thank you so much. I appreciate you hanging out with me tonight and pushing through this episode with me and for my fellow Hefas in the community.

Speaker 1 1:00:59

If you do not already know me, my name is Gita. I am a brand strategist, hefa coach and photographer based in Los Angeles. I work with Hefas like yourselves to grow their brands and businesses online, and so if you are currently looking for a brand strategist to come alongside you and thought partner and just be able to help bring clarity and ask questions and challenge you to show up and just be that mirror for you to be able to say, yo, you can do it. I am that DeLulu friend y'all, and also I'll come with strategy. So I'm not just like cheerleader just because and it's a little DeLulu Like I'm over here, like you know what this is, what the dream is. Let's create these action steps Beto. I see it with you, I will cheerlead you, I'll be there in the trenches with you.

Speaker 1 1:01:40

So if you at all are looking for a strategist to come on your team, come join you behind the scenes to grow your presence, then absolutely I would be honored to walk with you during this season. Feel free to reach out. And, of course, if you happen to catch this during this first weekend of April, that coupon for 20% off. All of my services will still be active, as well as joining the cohort If you want to learn and be a part of that very special group of women there. It's $250 off right now, so I think it's only $1,000 for the eight weeks. We do have payments. So it's only $333 for three months. Again, it includes six months of the casita, and six months alone is $222. We don't even sell that membership slice anymore. So there's just there's so much that comes with it and again, the value is in the transformation that comes. I truly believe that there's so much value packed into not just this program but into the casita and into the community. Now, again, will far be it to be based on yours truly, because what I know and what I'm teaching it's something that my DIYers can probably figure it out on their own también, but just like yours truly figure it out the hard way. And so my goal is to close that gap and, if I can, help remove as many mistakes as possible or shorten that gap and help you succeed faster and get closer to that ROI and closer to profiting in your business and actually having a business that profits.

Speaker 1 1:03:22

It's not just an online presence. So many of us are starting to feel the burnout of showing up online. Y'all. I feel it too. I'm with y'all, which is why I'm here in the podcast, which is why I'm even oversharing or simply not oversharing, simply sharing that I'm not a capacity to show up on social media at the manner that so many people are showing up, or how I've shown up in the past, and so we're getting tired of showing up online and algorithms shutting us down or not getting in front of people or not getting the engagement we hope for, like. So, yeah, if that's the case, I'm over here to help with the structure, to change it up so that it can be consistent and you see results over time.

Speaker 1 1:04:14

And when it comes to creating this presence, creating the loyalty with your people, like yo, what's nuts with? It's just. It's crazy to me because I'm over here talking about, like, how there needs to be, like a client audience for a business, because it's just. It's crazy to me because I'm over here talking about, like, how there needs to be like a client audience for a business, because it's true, that's what ends up needing to happen in order for you to have people to sell to, because that's technically what needs to happen. But what ends up happening, and the beautiful thing that I don't think we're even prepared for it, because I certainly wasn't.

Speaker 1 1:04:47

Like, when you're talking to your ideal client right, which, in my case, jefas when you're talking to them, when you show up for them or for the one Se te vienen. And when you show up authentically and when you're true to yourself and you work through the hard part of showing up online and you allow yourself to be seen and you serve your people with the heart that you have, with the expertise that you have, with everything that you hope to give to your people, with the heart that you have, with the expertise that you have, with everything that you hope to give to your people, when you do that, when you show up like that, your people show up for you. And I say that fighting back tears, because my heart's exploding thinking about this community and how y'all have come alongside me. Some of y'all have been riding with me for now two and a half years, but it's been a journey. It's been a journey and allowing myself to be seen by y'all has been transformational and um having y'all come in and support and cheer me on and um stick around and be a part of this community. Like I've told y'all so many times, man cambiado la vida. And so I now have a community of women around me that are like my comadres, like y'all can't get rid of me now, like I'm here. You know what I mean, and not just here, pero ya me conocen. Ya tenemos casita. We literally have two lifetime members. Ya, we ain't going nowhere. This, this is growing, not whether I like it or not, but again, this is so much bigger than me.

Speaker 1 1:06:57

And now, with the casita leadership team, what's beautiful is that, even when March swallowed me up whole the, the leadership team was still there and they were the ones who were showing up online hyping everybody else up. I think I haven't shown up on Instagram since February. Like, maybe I can count on one hand the amount of times I posted in the past month, tal vez the proof of life, because that's the easiest way for me to show up and literally, like I tell my, my clients, create an open sign like what's the easiest, simplest way for you to show up online, which for me is proof of life? Right, like and just sharing my workspace or behind the scenes in order for y'all to know, like, hey, I'm still here. Like I'm not hanging out online, but hey, like, hey, we're still also kind of fighting, not hanging out online, but hey, like, hey, we're still also kind of fighting the algorithm and kind of sharing with the algorithm. Like, hey, we're still here, present, um, pero, it's gonna be a whole new season and, and I'm really excited for it, I'm grateful for this community and if, if we do, if we do that, if I continue to do that, I know more jefas are going to continue to show up, and it's not because of me, it's because of the connection that needs to be made.

The Impact of Building Authentic Community

Speaker 1 1:08:22

There's a reason. Va a pasar lo que tiene que pasar La jefa que me necesita. Va a venir que pasar la jefa que tiene que me necesita. Va a venir la que? Like. There's jefas in the past two months or less that are now like fully plugged into my like what? What is matrix?

Speaker 1 1:08:41

I guess I don't know why that came out, but like they're fully in um, my world now. They're in the casita. They're showing up like we're fully working. They're in the casita. They're showing up Like we're fully working together. We're in the trenches juntas Que no las conocía. Yo no las conocía. Yo ni sabía su nombre, yo ni las veía on Instagram. Like I had no clue who these women were. Now I know who they are Now, I know their goals. Now I know who they are now I know their goals. Now I know their mission. Now I've been let in on their dreams and have been honored, to been invested in and trusted with their business in order to help it grow and transform and elevate their online presence.

Speaker 1 1:09:23

And it's just an incredible journey and I love my job, I love my life and the fact that I get to serve my community in this manner and serve my clients in this way, to the best of my ability. I'm far from perfect, I'm far from the best, but very much so. I will give my best to anyone who is looking to work with me, wanting to come to the casita and, although I feel like I've been failing because I haven't been at capacity, and I feel the lack of presence and I feel the disconnect because I haven't been able to simply be in community with y'all and sharing what's going on and going through the hard, uh, aquí, solo entre nos, and keeping that tight like I've been missing y'all and so, uh, I'm just grateful for y'all to still be here. I know, at least I feel as if and I know so many of us are are coming back with me. I feel like man. I feel like so many of us in the community went through rough winters, even rough March or Q1. Like man, this has been an interesting season for a lot of us I know I'm not the only one, which is another reason why I share like it's okay to go dark and it's okay to come back, and it's okay to not have to explain all of that Porque es un chin también yo and not have to explain all of that because they're Chinese too. And so it's just knowing that our communities are going to come. We each have a community around us and so it's being trusting that they're going to come.

Speaker 1 1:11:27

And when you get to work with that ideal client who's ready to work with you and like you are the one to guide, lead, serve, transform their lives like man, it's just this, it's a blessing. Like you get to do this for your job, like what? But it's possible. It's possible, but it's necessary. There's a formula, not just mine. I'm following other people's formulas, multiple formulas and combined it into my own like literal. That's the whole purpose of being a jefa. You get to design it yourself. You get to take different strategies and say yo voy a hacer de esto, yo voy a hacer lo otro, yo voy a hacer esto, and this is what it looks like, and so that's what I get to do, that's my job and that's what I just fucking love it.

Speaker 1 1:12:15

I'm sorry, forgive the French. I love my job and I love getting to show up for y'all. I love being here and I'm excited to be back and I'm excited to flex this muscle and get stronger. I'm excited to get back and I'm excited to flex this muscle and get stronger. I'm excited to get stronger and and and be able to be more present, cause I haven't been as present as I would have liked to be and although, just like I would tell my fellow Jevas, we're allowed to not be present online, especially when we're present in real life. Pero, you know, and it's also, at least for myself, not as easy to ignore, especially as someone who teaches, showing up online. You know, it's like how am I not showing up online? But I also teach, show up when you're at capacity, and I haven't been at capacity, and so I've been like trying to ground myself and coach myself through those feelings and and be able to ensure that it's like there's there's nothing wrong with this process.

Speaker 1 1:13:22

It's simply a season and it's acknowledging our capacity. That is a skillset in and of it. Um, our in and of itself, being able to acknowledge the our capacity and being able to say yo, in this season, no puedo. And man, there's power in that and I feel like so many times we're so used to, you know, with the people pleasing or saying yes or helping right, it's so huge for us.

Designing Your Business Around Capacity

Speaker 1 1:13:48

Pero being able to say, you know what, in this season, ahorita es mucho, tengo bastante pasando, and I'm unable to overextend myself, because by doing so then I'm not going to show up at my best or I'm not going to serve at my best capacity, and so being strong enough to do that that's something that we definitely practice in the casita tambien is to practice speaking up for ourselves and practicing those boundaries and what we need as we learn more about ourselves and so much many of us are in our own personal healing journeys, which is so so incredibly important as we're on this entrepreneurship journey because I don't know about y'all, but it certainly kick-started my healing journey I've learned a lot about myself, especially in these last four years, um, and how that translates and is applied to my jefa life, and how I design this life of mine and and business, and how we, as an agency, slash casa zuleta over here, um, as my husband is also an entrepreneur and my business partner like. The way that we structure things matters and it's possible to design it in a way that best serves you as well as your clients, and so it's possible. Toma tiempo, toma fe, toma a lot of hard work, pero si se puede and it's something that I share, my messy, imperfect journey in order to hopefully share a little bit of wisdom y que me aprendan algo para que lo hagan mejor ustedes because y'all, if I can do it, man, if I can do it, y'all can do it. And so I'm so excited when I get so excited when I see fellow jefas thriving and doing what they're doing, like the fellow jefas in the room with me who are just just launching but already fully active and doing big things. It's just amazing, and I love to see that amongst the community, because we deserve to take up this space and we deserve to be able to show up as the experts that we are.

Speaker 1 1:16:04

It doesn't matter if you are new to a business. You're not new to what you're doing. So stand strong in your expertise strength, strong in how you can serve and how you can help with that transformation. So this is truly all about just showing up, because showing up can look so differently for each of us. We get to define that, and I think that's the biggest, the biggest takeaway. I can leave you with that.

Speaker 1 1:16:34

When it comes to the show up strategy, we get to define it according to our capacity. And so because I lean into build your own platform, which would be a website, do long form content and then utilize email marketing in order to be able to share with your people directly you have that as part of your business model with your people directly. You have that as part of your business model. And then we expand by just sharing little nuggets to social media and sending them to our website, our email list and our long form content, so that they can know, like and trust us faster and be able to hire us and connect with us and learn about us and be able to see us that much more. And so, even if it's not them, they may know somebody, because people know people and recommendations, referrals mean so much y'all. So the more we show up, show our expertise, share about who we are, what we do, who we serve, how we serve and where we're located. Being able to show up in that capacity and allowing our audience to know who we are is how they're going to be able to find us, and so who's going to know who we are if we don't tell them who we are?

Speaker 1 1:17:45

So, again, if you didn't know me because I feel like I went on for a second round in this episode but if you don't already know me, my name is Kita. I'm a brand strategist, a head coach and photographer based in la, and I'm honored to have y'all with me. I'm also the founder of cafecito con jefas. We host a free weekly cafecito and co-working on wednesdays. If you're not already a part of the community, I would be honored to have you join, especially now that we have the virtual online casita y'all.

Speaker 1 1:18:18

April, before april 25th, is the time to join, because so many changes are coming and if you're looking to save on centavitos, do it now. Get that 20 off and also get in the casita before those membership prices go up, because y'all were adding so much value to that casita. So many resources, so many workshops, so many hyper-focused sessions are already included in this membership Strategy calls, connections, accountability, groups. So make sure that you join the casita if you feel like you don't currently have a hub to check into for jefa life, if you want to come and be surrounded by jefas, who are actively working on their personal development, their growth, looking for connection, looking for community, looking for networking and speaking each other's names in rooms of opportunity. If you are looking for that kind of community, show up and join the casita y'all. Like I promise it has nothing to do with me, it has nothing to do because it's the best platform ever. Like I promise you, it is still far from perfect. It's imperfect, pero allí estamos juntas, estamos juntas, no estamos solas. We're actively working and growing together, celebrating our wins, pushing through the hard moments and supporting one another. So, if you are looking for community, if you're looking to get plugged in, if you're looking to be loved on, y'all join the casita because you'll find it there, if not just from me, from so many of fellow jefas who are literally just there looking for fellow jefas to connect with and being surrounded by fellow jefas who are literally just there looking for fellow jefas to connect with and being surrounded by fellow jefas who get it, because this jefa life ain't easy. It ain't easy to wrap heads around if you're not in it. So if you're looking to be surrounded by fellow jefas who get it, join the community again.

Speaker 1 1:20:12

Wednesdays Kavisito and Coworking at 11 am pacific center time. It is free every week. Come catch a glimpse of what it feels like to be in this room, and we get together every week for free. Um, and then from there we get together every week as part of the casita as well. So just join. We get together for the first hour to hyper focus alongside each other and work on our projects. We're silent on Zoom and then the final 30 minutes we are having what I like to call cafecito, where we practice taking up space, our introductions and fine-tuning, saying who we are, what we do, who we serve and how we serve them. So, jefas, thank you, thank you.

Speaker 1 1:20:55

Thank you for hanging out with me tonight for listening to this episode. I don't even know how long it is because this track is giving me the wrong count for it, so I have bars and beats instead of a time clock running. So this is an expanded again, imperfect and impromptu episode. An expanded, again, imperfect and impromptu episode. But I'm really grateful to be sitting here back on the airwaves with y'all back in community, strengthening myself, grounding myself for this new season and really looking forward to how this new season is going to evolve both myself, my business and the community. There's going to be a lot of growth and a lot of changes happening. So vénganse, las que quieran crecer juntas, vénganse. We're doing it together. We're doing it scared, pero juntas. So join me, show up. Jefa Las amo. Thank you for being here again. I'm your host, quita Zuleta. Until next time. Thank you for listening to the cafecito con jefas podcast.